In 1984, after the U.S. Supreme Court created the NCAA treaty in NCAA v. Board of Regents of the Univirsity of Oklahoma, and the University of Georgia, the College Football Association was created to deal with issues between television channels and college football programs, the result was an exclusive contract with ABC, which grants network rights to all CFA conference partners and games from most large independent companies. However, the Big Ten and Pac-10 conferences were not included in this package and signed their own agreement with CBS. Miami also agreed to televise its major home games by CBS, and in 1985, the Atlantic Coast Conference was included in CBS` college football property list. In 1985, Musburger reprised the role of lead play-by-play voice, parseghian taking him to the pits. Jim Nantz followed Musburger as a studio presenter. If confirmed, the National Collegiate Athletic Association`s (NCAA) Premium College Football package would increase from 15 to 17 games per season from CBS to ABC, owned by Disney as ESPN. Bidding for the new package, which will begin after the 2023 season, is now north of $300 million per season. CBS` current contract, which covers the next four seasons, is valued at $US 55 million per season. This desire for reach can help foster the return of NFL programming to ABC.
New York Post`s Andrew Marchand reported earlier this month that Disney is balking at the idea of challenging CBS or Fox for one of the Sunday afternoon broadcast packages. One of the main drivers would be the biggest « Reach » prize: a Super Bowl every two years. If Roger Goodell reads this, please ask ABC`s talents to wear the yellow blazers again as a condition of this agreement. But the question is, would the SEC give all its football games to a network? The League`s current arrangement to have festivals on CBS and ESPN has been very successful from the exhibition`s point of view. Exposure is a critical factor and the reason why the SEC chose to take less money than it could have gotten on the open market to stay with CBS in its 2008 agreement. CBS has also made it clear that it is all-in with the SEC and favors the league in a variety of possibilities that competitors who have agreements with multiple conferences could not do. It`s valuable. How much is exactly a source of great debate in the television industry.
The general expectation is that the price will at least quadruple the current value, many predicting that it will be in the range of $250-300 million per year. The SEC championship game alone could order more than the $55 million paid by CBS for the entire series of games. CBS aired the Gator Bowl from 2007 to 2010, its biggest catch since the Orange and Fiesta Bowls. The Sun Bowl is still airing on CBS. The SEC has received some really great news on the television front, which translates into some really terrible news for the University of Utah and the rest of the Pac-12. Because not all Power Five conferences are as powerful, and the gap between them is widening. Why does it matter? If the SEC`s argument is correct, it would mean that the league could buy offers after the trading window and not have to bring them back to CBS to give the network a chance to join them.